OUR VISION: RISING TOGETHER
Every day, we strive to become a stronger, more accomplished version of ourselves. It’s a daily challenge, but we truly believe that consistency is the key to pushing our limits.
Above all, our brand celebrates diversity and open-mindedness. We create uncompromising products designed to fit every body shape, because every body deserves to take on new challenges. We want to help you face adversity with style, while keeping a smile on your face: the most important thing is to enjoy the journey without taking yourself too seriously!
The Regiment’s History
BARBELL REGIMENT
Born in 2016. Barbell Regiment was launched as a side project with the main project being to build a gym dedicated to people willing to lift and grind.
But the project was set on hold to focus on our main job, coaching & improving people's health.
Barbell Regiment 2.0
2020, the Brand is back baby!
After 3 years of silence, the brand was relaunched from our garage in Brussels suburb. The timing was shit, Covid striked hard but we were back full of ideas and willing to develop the products WE wanted to wear.
The evolution
A new chapter: new logo, new vision.
2025, marks our greatest turning point. After a break to fine-tune our strategy, we are coming back for everyone. Whether you are chasing records or daily comfort, we are here for you. Because sport is first and foremost a state of mind, and our equipment is designed to accompany you everywhere, with zero compromise.